ARTS & LIFESTYLE PR

With more than 12 years’ in Public Relations and Communications, Skylar Entertainment has effectively driven brand growth by implementing strategic and targeted public and media relations initiatives. In addition to Public Relations and Social Media Marketing, Skylar Entertainment can serve as Communications/PR counsel to brand managers, executives and spokespersons.

Specialties: * Beauty & Fashion *Artists & Art Galleries Health & Wellness * Retail & Lifestyle * Travel & Hospitality * Pet Industry

media

Skylar Entertainment clients have been featured on the Marilyn Denis Show, Breakfast Television, Canada AM and Entertainment Tonight Canada and in YYZ Magazine, Chatelaine, Canadian Health & Lifestyle, Globe and Mail & every major weekly, daily & digital media outlet across Canada and beyond.

TESTIMONIALS

“Diane was the first publicist I worked with to recognize the importance of blogs and social media. She is tireless in her pursuit of press opportunities for the clients she represents and has even CREATED events to raise media attention for them.”
Andrea Morris, Indie Connectors
“I would like to congratulate Diane Foy (& Team) of Skylar Entertainment for a spectacular TIFF Industry Event. Very impressed by the professionalism, networking, attendance and execution of the event.”
Sandy Hum, Marketing, Ideal Developments Group
“Diane has the highest standards in her field and has an incredible work ethic. She was able to arrange so much press in all areas…..print, radio and TV. We found her to be extremely conscientious and such a pleasure to have on our team.”
Tina Korva, Korva World Class Collision Ltd
“Diane is a diligent and thorough publicist who has the best interests of her clients at heart. Diane has her finger on the pulse of the entertainment world, and is a pleasure to work with!”
Tara Slone, Rogers TV, Breakfast TV, Sun TV
“Unlike a lot of other parties, there was a lot of opportunity to actually talk at this event. The setting was right, delicious drinks [Tito’s Vodka] were served, but there was the perfect balance of live performance and chat to network and meet other attendees. All around good time was had.”
Kyle Merkley, Arpix Media
“Solid, super-connected and knowledgeable. Just what you need.”
Bob Merserau

SERVICES

  • Public Relations & Communications: Skylar Entertainment can direct and support brands proactive presence in multiple communication channels and effectively manage development of press releases, pitch letters, fact sheets, web content and all communication assets and marketing collateral.  Fuel word of mouth status by directing traditional and digital PR strategies.
  • Media Relations:  Effectively drive brand growth by implementing strategic and targeted media initiatives. Draft, edit and finalize press releases to initiate, maintain and maximize exposure with national, regional, local, ethnic, niche and digital media channels.  Identify, establish and cultivate relationships with key media and influencers.
  • Digital Media Communications: It is essential for a brand to have a strong online presence to actively connect with consumers on key social media platforms.  Skylar Entertainment will advise on where and how the brand should be interacting and can provide ongoing support.
  • Event Management:  Manage all aspects of special events including planning stages and budget development through completion working collaboratively with partners, sponsors and vendors.  Initiate communications through effective media relations, marketing, networking and social media engagement.

LATEST NEWS

    WORKED WITH

    Artists & Art Galleries: 

    Richard Riverin at Liss Gallery
    Todd White at Liss Gallery
    Max The Mutt Animation School
    Dave Ross, Comic Illustrator
    Johnathan Roy, Photographer

    Authors: 

    Carrie Borzillo (Nirvana: In The Words of the People Who Were There, Cherry Bomb)
    Drew Clementino (Afghan Dust)
    Stephen Aaron Grey (Ant Farm)

    Retail

    Kops Records 2nd Store Opening
    Sunrise Records Record Store Day
    Global Pet Foods (Liberty Village)

    Conferences & Workshops:

    Female Eye Film Festival
    Guitar Workshop Plus
    IMSTA Festa (International Music Software Trade Association)
    Max the Mutt Animation School
    Toronto Eco Film Finanacing Conference during TIFF

    Burlesque:

    Burlesque Assassins Film & Performance Tour (with Roxy D’Lite, Armitage Shanks, Kiki Kaboom, Koko La Douce, Kitten De Ville, Amber Ray)
    Miss Mitzy Cream’s Kitten Revue Tour

    Food & Drink Brands:

    Amsterdam Brewery
    Rockstar Energy
    Shotberries
    Steam Whistle
    Tito’s Vodka

    Lifestyle Brands:

    Autoshare
    Blog TO
    Co-op Cabs
    Global Pet Foods
    Indie Connectors
    Me to We
    Samaritan Magazine
    Uber
    Urban Dog

    Sports: 

    Victory Commonwealth Wrestling

    Politician:

    Joe Keithley (NDP & Green Party)

    Charities & Causes:

    Amanda Todd Legacy Fund
    AngelWish
    CAMH
    Humane Society of Toronto
    Interval House of Hamilton
    Jasmine Richards the Anti-Bully
    Jennifer Ashleigh Children’s charity
    Make-A-Wish
    Mental Health Camp
    Ottawa Youth Services
    The Girl with Pinhead Parents
    Unison Fund
    War Child
    We Day
    Youth Day