ARTS & LIFESTYLE PR

With more than 12 years’ in Public Relations and Communications, Skylar Entertainment has effectively driven brand growth by implementing strategic and targeted public and media relations initiatives. In addition to Public Relations and Social Media Marketing, Skylar Entertainment can serve as Communications/PR counsel to brand managers, executives and spokespersons.

Specialties: * Beauty & Fashion *Artists & Art Galleries Health & Wellness * Retail & Lifestyle * Travel & Hospitality * Pet Industry

media

Skylar Entertainment clients have been featured on the Marilyn Denis Show, Breakfast Television, Canada AM and Entertainment Tonight Canada and in YYZ Magazine, Chatelaine, Canadian Health & Lifestyle, Globe and Mail & every major weekly, daily & digital media outlet across Canada and beyond.

TESTIMONIALS

“Diane was the first publicist I worked with to recognize the importance of blogs and social media. She is tireless in her pursuit of press opportunities for the clients she represents and has even CREATED events to raise media attention for them.”
Andrea Morris, Indie Connectors
“I would like to congratulate Diane Foy (& Team) of Skylar Entertainment for a spectacular TIFF Industry Event. Very impressed by the professionalism, networking, attendance and execution of the event.”
Sandy Hum, Marketing, Ideal Developments Group
“Diane has the highest standards in her field and has an incredible work ethic. She was able to arrange so much press in all areas…..print, radio and TV. We found her to be extremely conscientious and such a pleasure to have on our team.”
Tina Korva, Korva World Class Collision Ltd
“Diane is a diligent and thorough publicist who has the best interests of her clients at heart. Diane has her finger on the pulse of the entertainment world, and is a pleasure to work with!”
Tara Slone, Rogers TV, Breakfast TV, Sun TV
“Unlike a lot of other parties, there was a lot of opportunity to actually talk at this event. The setting was right, delicious drinks [Tito’s Vodka] were served, but there was the perfect balance of live performance and chat to network and meet other attendees. All around good time was had.”
Kyle Merkley, Arpix Media
“Solid, super-connected and knowledgeable. Just what you need.”
Bob Merserau

SERVICES

  • Public Relations & Communications: Skylar Entertainment can direct and support brands proactive presence in multiple communication channels and effectively manage development of press releases, pitch letters, fact sheets, web content and all communication assets and marketing collateral.  Fuel word of mouth status by directing traditional and digital PR strategies.
  • Media Relations:  Effectively drive brand growth by implementing strategic and targeted media initiatives. Draft, edit and finalize press releases to initiate, maintain and maximize exposure with national, regional, local, ethnic, niche and digital media channels.  Identify, establish and cultivate relationships with key media and influencers.
  • Digital Media Communications: It is essential for a brand to have a strong online presence to actively connect with consumers on key social media platforms.  Skylar Entertainment will advise on where and how the brand should be interacting and can provide ongoing support.
  • Event Management:  Manage all aspects of special events including planning stages and budget development through completion working collaboratively with partners, sponsors and vendors.  Initiate communications through effective media relations, marketing, networking and social media engagement.

WORKED WITH

Artists & Art Galleries: 

Richard Riverin at Liss Gallery
Todd White at Liss Gallery
Max The Mutt Animation School
Dave Ross, Comic Illustrator
Johnathan Roy, Photographer

Authors: 

Carrie Borzillo (Nirvana: In The Words of the People Who Were There, Cherry Bomb)
Drew Clementino (Afghan Dust)
Stephen Aaron Grey (Ant Farm)

Retail

Kops Records 2nd Store Opening
Sunrise Records Record Store Day
Global Pet Foods (Liberty Village)

Conferences & Workshops:

Female Eye Film Festival
Guitar Workshop Plus
IMSTA Festa (International Music Software Trade Association)
Max the Mutt Animation School
Toronto Eco Film Finanacing Conference during TIFF

Burlesque:

Burlesque Assassins Film & Performance Tour (with Roxy D’Lite, Armitage Shanks, Kiki Kaboom, Koko La Douce, Kitten De Ville, Amber Ray)
Miss Mitzy Cream’s Kitten Revue Tour

Food & Drink Brands:

Amsterdam Brewery
Rockstar Energy
Shotberries
Steam Whistle
Tito’s Vodka

Lifestyle Brands:

Autoshare
Blog TO
Co-op Cabs
Global Pet Foods
Indie Connectors
Me to We
Samaritan Magazine
Uber
Urban Dog

Sports: 

Victory Commonwealth Wrestling

Politician:

Joe Keithley (NDP & Green Party)

Charities & Causes:

Amanda Todd Legacy Fund
AngelWish
CAMH
Humane Society of Toronto
Interval House of Hamilton
Jasmine Richards the Anti-Bully
Jennifer Ashleigh Children’s charity
Make-A-Wish
Mental Health Camp
Ottawa Youth Services
The Girl with Pinhead Parents
Unison Fund
War Child
We Day
Youth Day